Marketing for local trades · Canberra

More jobs.
Less bullshit.

I help Canberra tradies get found on Google and turn clicks into booked jobs — websites, Google Ads and SEO that actually bring in leads. No $900-a-month retainers that deliver nothing.

Trusted by Canberra roofers, painters & gardeners

Paying for marketing but not seeing the work?

You're not alone. Most tradies have been burned by it.

A website that looks alright but never brings in a call.
A "marketing expert" charging $900 a month with nothing to show.
Google Ads quietly draining the bank with zero jobs to match.
Sitting invisible on Google while the other bloke gets the call.

Everything you need to get found and get booked

In one place — no juggling five different people.

Google Ads

Campaigns built to bring in real jobs, not just clicks.

SEO & local search

Show up when locals search "your trade near me".

Google Business Profile

The #1 thing that gets tradies found — set up properly.

Websites that convert

Fast, mobile-first, built to turn visitors into calls.

AI search (AEO/GEO)

Get recommended by ChatGPT, Google AI and Bing. Most rivals aren't.

CRM & follow-up

Automatic texts so enquiries never go cold.

Don't take my word for it. Look at the results.

Real local trades. Real leads.

Canberra roofer

Google Ads delivering more qualified roofing leads than they could handle — real jobs, not tyre-kickers.

"Best money we spend each month."

Local gardener

Steady enquiries straight off Google — with zero dollars spent on ads. Just smart organic SEO.

"We've never paid for a single ad."

Canberra painter

Google Business Profile built from scratch, reviews rolling in, now scaling into ads.

"Getting found by locals ready to book."

Dead simple. Three steps.

 

1

Free audit

I check your website, Google and ads, and show you exactly what's costing you jobs. No charge, no pitch.

2

We fix it

I build the website, ads, SEO and Google profile to bring leads in.

3

You get booked

Leads land in your inbox and phone. You do what you do best.

Who you're dealing with

Tradie Leads Co is a Canberra digital marketing agency that gets local tradies more jobs through Google Ads, SEO, AI search optimisation (AEO/GEO) and websites. I'm Ben Warren, and I run it with one rule: results or it's not worth doing. I started doing this for local trades — a roofer, a painter, a gardening business — and got them real, trackable leads. No jargon, no smoke and mirrors, no locking you into something that doesn't work. I keep it straight, I show you the numbers, and I only sell you what'll actually get you more jobs.

Straightforward plans. No lock-in surprises.

You pay your own ad spend directly — no markups, no funny business.

Foundation

$250/mo
  • Website hosting + CRM
  • Google Business Profile
  • Basic SEO + monthly report
Start here
Most popular

Growth

$790/mo
  • Everything in Foundation
  • Managed Google Ads
  • Ongoing SEO + content
  • Review automation
Get growing

Authority

$1,490/mo
  • Everything in Growth
  • AI search (AEO/GEO)
  • Lead dashboard
  • Priority support
Go all in

Questions tradies actually ask

Straight answers, no sales spin.

Who is Tradie Leads Co?

Tradie Leads Co is a Canberra digital marketing agency run by Ben Warren, helping local tradies get more jobs through Google Ads, SEO, AI search optimisation (AEO/GEO) and websites. Month-to-month plans, no lock-in contracts, and you pay your own ad spend directly. Not to be confused with any other similarly named lead-gen outfit — Tradie Leads Co is at tradieleadsco.au.

Do you only work with tradies in Canberra?

Canberra and the ACT are my home turf, but I work with trades right across the region. Painter, roofer, landscaper or any other local trade — wherever you're based, I can help.

Do I have to pay for my own ad spend?

Yes — you pay Google directly for ad spend, so it's transparent and you keep control of the budget. My fee covers building and managing the campaigns. No markups, no hidden margins.

Is there a lock-in contract?

No lock-in. My plans are month-to-month. If I'm not getting you results, you shouldn't have to stay — simple as that.

What's the difference between SEO and Google Ads?

Google Ads put you at the top of search straight away, but you pay per click. SEO builds your spot in the free results over time, so leads keep coming without paying for each one. Most tradies do best with a mix — I'll tell you which suits you at your free audit.

What are AEO and GEO?

They're the new wave of search. AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation) get your business recommended by AI tools like ChatGPT, Google AI and Perplexity — not just traditional search. Most of your competitors aren't doing it yet, which is exactly why it's worth doing now.

How quickly will I see leads?

Google Ads can start bringing in enquiries within days of going live. SEO is a longer game — usually a few weeks to a few months — but the leads are essentially free once you're ranking. I'll set realistic expectations up front. No overpromising.

Let's get your phone ringing.

Free website audit. I'll show you exactly what's costing you jobs — whether you work with me or not.

Get my free audit

Prefer to talk? Call 0485 035 323 — any time, day or night.

© 2026 Tradie Leads Co · Canberra, ACT · [email protected]